Social Media
What Are the True Benefits of Being on Social Media?
Social media can often seem like a dreaded item on your to-do list. If you read anything on marketing, they say you can’t exist online without social media accounts. Yet when you have one, you often sit and stare at the screen, wondering what you’re supposed to post....
How to Create a Social Media Plan for True Growth
Social marketing is new enough it feels a little bit like hocus-pocus. You build a profile on Twitter or Instagram, you talk about what you had for dinner, and magically, customers come. Or so they say. Even just a few short years ago, that seemed to be true. Who...
Social Media SEO – Is There Such a Thing?
SEO – search engine optimization – has become an essential part of every digital marketer’s strategic plan. And just when you thought you had SEO figured out, social media exploded on to the scene. If you read marketing journals regularly, you’ve probably noticed how...
Understanding the Creator Economy
If you’re trying to market your business today, you should take the time to learn a little more about the creator economy. The creator economy is about influencers and the way they connect on social media. It’s about people who create content online and monetize that...
Take Advantage of NCAA Compensation Ruling: Tips for Student Athletes
The recent changes with the NCAA ruling allow student athletes to receive compensation for sponsored partnerships. While some schools and states have quickly put guardrails in place, many others are an open marketplace for endorsements. Whether you’re a marketer,...
What’s Your Strategy With Social Proof?
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation. We don’t want to go against...
Creating a Strategy To Improve Your Social Media Engagement
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
Social Media Optimization Strategies You Should Try Now
If you’re trying to market your product or service online, you can’t ignore the statistics. In 2019, 90.4 percent of millennials, 77.5 percent of Gen X, and 48.2 percent of baby boomers were active on social media. 54 percent of social browsers use social media to...
6 Steps To Create Your Perfect Social Media Marketing Strategy
Why do most businesses consider putting a social media marketing strategy into place? It begins with wanting more traffic to your website, more clients through your doors, and more profit for your bottom line. Businesses need business to succeed. And when you look at...
Is Your Social Media Content Engaging?
More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...